Tweeting about the just released material, the Barbadian beauty wrote, "ManDownVideo #brrrraaaaappp rah rah rah MO FYAH!!!!"
Prior to release, RiRi wrote of her new video, "Its #Gritty #GULLY #Emotional #JAMRock Very strong underlying message 4 girls like me! #listentoyomama."
Meanwhile, director Anthony Mandler said, "We shot the video last month in Jamaica and it's my favorite song she's ever recorded, so I was really excited to get involved. And it's just one of those songs that demands a strong narrative and visual, and let's just say, she let me go all the way. So I think you can expect something that's dramatic and shocking and intense and emotional and uplifting and enlightening."
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